Salesline by Quantaco
Brickfield Hospitality Saves Over $60,000 in One Quarter with Salesline
The Challenge
Brickfield Hospitality, a well-regarded group with four venues in Sydney, was being challenged by rising labour costs that, if left unchecked, could impact their profitability. Their existing system offered little insight into staffing inefficiencies and provided no real-time data, making it challenging to align staff schedules with fluctuating sales patterns. This led to frequent overstaffing during low-sales periods and understaffing during peak times, resulting in unnecessary costs and missed revenue opportunities.
The Outcome
Since implementing Salesline, Brickfield Hospitality has:
01
Enhanced wage efficiency, saving $60,952 in wages for one venue in a quarter, with potential savings of up to $243,808 annually.
02
Enhanced decision-making with real-time data on labour and sales.
03
Created innovative ways to increase revenue.
Background: Navigating Challenges in a Competitive Hospitality Market
Brickfield Hospitality operates a collection of popular venues across Sydney’s CBD, known for their commitment to quality, ambience, and exceptional service. Like many hospitality outlets, they faced the challenge of managing labour costs effectively while maintaining their high customer experience standards. Recognising the need for a smarter, more integrated approach, Brickfield turned to Quantaco and their Salesline module to help optimise their wage spend and streamline operations.
Initiating Change: Transitioning from Static Roster Systems to Dynamic Workforce Management
Judd Harvey
Group General Manager
Group General Manager Judd Harvey noticed a pattern of inefficiencies. “We were using a static roster system that didn’t account for real-time changes in sales,” Judd explained. “We knew we had to move away from assumptions and towards data-driven decisions.”
Brickfield needed a solution that could help provide a more accurate forecast of future sales to better align the supply of labour with customer demand. If they could see in real time how sales were performing compared to their plan, they could adjust their staffing dynamically to meet demand. Salesline offered precisely that—a platform designed to reduce labour costs and improve operational efficiency by providing actionable insights and automating key processes.
How Salesline Helped
Initial Analysis
To identify potential areas for improvement, we began with a comprehensive overview of what Salesline could achieve for Brickfield Hospitality. Our team then conducted a historical review of the previous six weeks of sales and staffing. Working in conjunction with the Brickfield team, we reviewed week-to-week performance and average daily data to uncover patterns and opportunities for cost savings.
Key observations included:
Blue Boxes
Represented staffing levels, which mainly remained consistent throughout the six weeks, with similar labour hours scheduled week after week.
Orange Line
Showed weekly sales fluctuations, highlighting variability in sales performance against a largely static staffing roster.
Weeks with Lower Sales (Weeks 2 and 3)
Sales dropped significantly (30% and 37% respectively) without a corresponding reduction in staffing levels, highlighting potential inefficiencies and a mismatch between sales revenue and labor costs.
Week 4
Demonstrated a more optimal staffing level aligned with higher sales, leading to improved profitability.
Initial Analysis
To identify potential areas for improvement, we began with a comprehensive overview of what Salesline could achieve for Brickfield Hospitality. Our team then conducted a historical review of the previous six weeks of sales and staffing. Working in conjunction with the Brickfield team, we reviewed week-to-week performance and average daily data to uncover patterns and opportunities for cost savings.
Key observations included:
Blue Boxes
Represented staffing levels, which mainly remained consistent throughout the six weeks, with similar labour hours scheduled week after week.
Orange Line
Showed weekly sales fluctuations, highlighting variability in sales performance against a largely static staffing roster.
Weeks with Lower Sales (Weeks 2 and 3)
Sales dropped significantly (30% and 37% respectively) without a corresponding reduction in staffing levels, highlighting potential inefficiencies and a mismatch between sales revenue and labor costs.
Week 4
Demonstrated a more optimal staffing level aligned with higher sales, leading to improved profitability.
Opportunity to Drive Performance
Based on these findings, we identified several critical areas for improvement. These insights and actions laid the groundwork for a focused project to improve performance over an entire quarter.
From Guesswork to Precision
The team previously relied on static, copy-and-paste rosters due to difficulties in predicting sales trends. This lack of insight led to inefficient staffing. Now, with Salesline’s forecasting feature, rosters are aligned with anticipated demand. “Before Salesline, we spent little time on rosters because it felt like guesswork,” Judd shared. “We just copied the previous week’s schedule. Now, Salesline does the hard work, providing accurate forecasts that allow us to create rosters suited to our business needs, so we can focus more on serving our customers.”
Improving Accountability
The team also faced challenges in communication and accountability. Previously, management had limited access to real-time data, making it difficult to track progress or set meaningful performance goals. Salesline’s intuitive interface and dashboards allowed relevant team members to see key metrics and make informed decisions. "We now have the data we need to make adjustments on the go, and everyone understands how their performance impacts the bottom line," Judd added. "It's created a culture of accountability and transparency that simply didn't exist before."
Boosting Revenue with Creative Strategies
In addition to optimising labour costs, Salesline provided insights that allowed Brickfield to implement creative revenue strategies. "We introduced themed events, like 'Barbie Tender Bingo,' which not only engaged our customers but also helped maximise our revenue during traditionally slow periods," Judd explained. "It was a fun, effective way to enhance our customer experience and improve our bottom line."
Moving Forward Together
Salesline has been a game-changer for us. The platform's ability to provide real-time insights and the support from Quantaco’s team has allowed us to make meaningful changes quickly. We're excited to see what more we can achieve with Salesline moving forward.
Ready to See Similar Success?
If you’d like to achieve results like Brickfield Hospitality, schedule a demo with Salesline today.
