Salesline by Quantaco
Brickfield Hospitality Saves Over $60,000 in One Quarter with Salesline
Over 13 weeks, four venues optimised staffing to drive efficiency and boost revenue.
The Challenge
Brickfield Hospitality, a group of four high-performing Sydney venues, was facing rising labour costs that were beginning to erode profitability.
With no real-time visibility and largely static rosters, staffing levels weren’t adjusting to fluctuating demand. The result:
Without dynamic, demand-aligned staffing, wage costs risked outpacing revenue growth.
The Solution & Rollout
Weeks 1 – 3
Establishing
the Baseline
Historical Data Deep Dive: Salesline analysed six weeks of previous sales and staffing data, revealing multiple inefficiencies, including consistent rostered hours despite sales fluctuating by up to 37%.
Fast Start Training: Managers and supervisors were onboarded to Salesline’s real-time sales and labour dashboards, equipping them to spot overspend risks and correct them instantly.
First Quick Win: By aligning staffing to actual demand curves, one venue immediately removed unnecessary over-coverage during a low-sales week, contributing to early wage efficiency improvements.
Weeks 4 – 7
Targeted
Optimisation
Data Driven Goals: With Salesline’s forecasting models, each venue set personalised labour cost targets and weekday vs weekend benchmarks.
Iterative Reviews: Ongoing check-ins enabled managers to refine rosters weekly. This ensured labour spend tracked directly against real-time sales performance rather than fixed assumptions.
Weeks 8 – 13
Continuous
Refinement
Optimisation: As the quarter progressed, Salesline adapted to the trading patterns unique to each Brickfield venue, from slower midweek sessions to event-driven spikes.
Real-Time Staffing Control: Managers used live sales vs forecast comparisons to flex staffing dynamically, eliminating overspend and protecting customer experience even during unexpected swings.
Revenue-Building Insight: Salesline also helped identify opportunities to drive revenue. For example, themed events (like “Barbie Tender Bingo”) were launched on typically soft nights, lifting engagement and mid-week spend.
The Results
Over the course of a single quarter, Salesline delivered substantial cost savings and operational improvements for Brickfield’s flagship venue, with clear pathways to scale group-wide
$60,952
Quarterly Wage
Savings
Salesline helped Brickfield reduce labour overspend and improve roster alignment, generating $60,952 in wage efficiency in just one venue over 13 weeks, with an annualised saving potential of $243,808.
Real-Time
Decision
Accuracy
Managers shifted from static planning to live, data-informed decisions — adjusting staffing levels to match real-time sales performance, reducing overstaffing risk, and improving shift profitability.
Operational
Accountability
Improved
Salesline created clear visibility across the team, allowing managers to understand their impact on costs and performance. This transparency fostered stronger ownership and more consistent labour control across trading periods.
Revenue
Uplift
Opportunities
Insights uncovered new ways to grow midweek revenue, such as themed activations (e.g., Barbie Tender Bingo), boosting customer engagement and strengthening revenue per labour hour on traditionally softer nights.
“Salesline has been a game-changer for us. The platform gives us the real-time insight we need to make adjustments quickly and confidently.”
Judd Harvey
Group General Manager, Brickfield Hospitality
What The Venue Learnt
This program proved that Salesline can empower hospitality operators to flex staffing precisely to demand — cutting labour costs, boosting revenue per labour hour, and building an insights driven culture ready for any trading peak.
Real time data wins
Aligning staff to real time sales forecasts delivers far better ROI than relying on historical averages alone.
Manager adoption is critical
Venues where floor managers fully embraced Salesline see the highest efficiency gains and profitability uplifts.
Pilot Proof Point
A focused 13 week project is long enough to tune models, embed new workflows, and demonstrate clear, repeatable value.
Ready for Salesline in your venues?
Request your customised 13 week trial today and see how realtime insights can transform your labour management.